Post by vamavi8727 on Dec 5, 2023 4:11:48 GMT -5
Search impression share lost Okay, so impression share and impression rates tell us the story of when our ads show up on the SERP. But what happens when they don’t? There are two reasons behind why you may be missing out on impressions: either your rank is too low (search impression share lost to rank) or your budget is too low (search impression share lost to budget). It’s easier and quicker to tackle the latter. You can of course raise your campaign budget, but if that’s not feasible, adjust your targeting to make your budget stretch further.
For the former, you could reevaluate your bidding first as a quick fix. Your max CPC bid is factored in when calculating your rank in any auction. For a longer-term fix, identify any pain points within your Quality Email List Score that you can work to improve on. For example, you may need to rearrange your landing page or refresh your ad copy. Conversion tracking PPC metrics While you should set up conversion tracking for all your campaigns, I will say that these metrics are typically most applicable to Shopping and ecommerce campaigns.
12. Conversion value Conversion value (conv. value) looks at the sum of values for each of your conversions is the sum of conversion values for your conversions. Think of this as your quality over quantity metric. We know that a $1000 lead is worth more than a $5 lead. Conversion value helps you understand the total monetary value of your conversions. That way, if your conversion numbers are low but the conversion value is high, you’re still doing alright! Of course, this metric is only useful if you assigned a value to each of your conversion actions when setting up tracking.
For the former, you could reevaluate your bidding first as a quick fix. Your max CPC bid is factored in when calculating your rank in any auction. For a longer-term fix, identify any pain points within your Quality Email List Score that you can work to improve on. For example, you may need to rearrange your landing page or refresh your ad copy. Conversion tracking PPC metrics While you should set up conversion tracking for all your campaigns, I will say that these metrics are typically most applicable to Shopping and ecommerce campaigns.
12. Conversion value Conversion value (conv. value) looks at the sum of values for each of your conversions is the sum of conversion values for your conversions. Think of this as your quality over quantity metric. We know that a $1000 lead is worth more than a $5 lead. Conversion value helps you understand the total monetary value of your conversions. That way, if your conversion numbers are low but the conversion value is high, you’re still doing alright! Of course, this metric is only useful if you assigned a value to each of your conversion actions when setting up tracking.