Post by vamavi8727 on Dec 5, 2023 4:12:02 GMT -5
While you can still refine and target your audiences to a certain degree, ad sets that are going to deliver evergreen success at a reasonable cost are likely going to have to be a bit on the broader side. The smaller the audience, the higher the competition, the higher the competition, the higher the CPM. 3. Lower daily budget on the ad set level & introduce more audiences An alternative strategy to broadening audiences would be to create several of them (as different from each other as possible to avoid overlap) and to spread your total daily budget across them all, as opposed to one or two.
Are you wasting any of your Facebook ads budget? Find out instantly with our Free Facebook Ads Performance Grader. 4. Enable all placements Personally, the only Facebook ad placements that I advise Whatsapp Number clients against advertising on is the Audience Network. However, if your audience is refined or has a higher degree of intent (such as with a remarketing audience) then enabling automatic placements could benefit the surface level metrics of your campaign (at least in the CPM realm). 5.
Implement Facebook’s Conversions API The Facebook Conversions API allows you to track Facebook events using your server, which doesn’t require cookies and can therefore capture more data than the Facebook Pixel alone. With more complete and accurate conversion data, you can create stronger remarketing audiences, and since those will likely grow, this will lower CPMs. You can learn everything you need to know about Facebook Conversions API here. 6. Keep costs low elsewhere In addition to the above tactics for keeping your CPMs down, you might also want to make sure you’re doing what you can to keep costs low in all areas of your Facebook ads account.
Are you wasting any of your Facebook ads budget? Find out instantly with our Free Facebook Ads Performance Grader. 4. Enable all placements Personally, the only Facebook ad placements that I advise Whatsapp Number clients against advertising on is the Audience Network. However, if your audience is refined or has a higher degree of intent (such as with a remarketing audience) then enabling automatic placements could benefit the surface level metrics of your campaign (at least in the CPM realm). 5.
Implement Facebook’s Conversions API The Facebook Conversions API allows you to track Facebook events using your server, which doesn’t require cookies and can therefore capture more data than the Facebook Pixel alone. With more complete and accurate conversion data, you can create stronger remarketing audiences, and since those will likely grow, this will lower CPMs. You can learn everything you need to know about Facebook Conversions API here. 6. Keep costs low elsewhere In addition to the above tactics for keeping your CPMs down, you might also want to make sure you’re doing what you can to keep costs low in all areas of your Facebook ads account.