Post by vamavi8727 on Dec 5, 2023 4:12:16 GMT -5
In-feed placements have more value I also noticed that lead ad campaigns had a much more volatile reaction to iOS14 than their counterparts simply because of the types of placements this campaign type allows. For example, here are the placement options for a lead ads campaign vs a conversions campaign: placement options for facebook lead vs conversions campaign As you can see, the additional placements available for the web conversions campaign objective allow you to spread your impressions across more (ultimately cheaper) places.
This brings your average CPM down quite a bit because you aren’t solely focusing on in-feed placements. The unfortunate part of this is that typically it is the in-feed placements that convert at the highest Phone Number rates and drive the most qualified leads. 7 tips to keep your Facebook CPMs down So what do we do now? I have five tips to help you combat rising CPMs as a result of iOS 14. 1. Diversify your campaign strategy As I have stated above, running multiple campaign types may be a good strategy to combat surface-level costs. However, this all really depends on the results you are seeing and the costs you are experiencing with your current budget and Facebook advertising strategy.
If at your current budget you are seeing lead ads work effectively from the top to the bottom of your sales/marketing funnel, then I would suggest continuing to run ads as you are. But if you are seeing dramatic spikes in costs when attempting to scale your existing strategy, you may want to try setting up a full-funnel strategy using a variety of campaign objectives. full funnel facebook ads account structure 2. Broaden your audiences One of the aspects of Facebook advertising that appeals most to marketers is the ability to refine and target specific segments of users.
This brings your average CPM down quite a bit because you aren’t solely focusing on in-feed placements. The unfortunate part of this is that typically it is the in-feed placements that convert at the highest Phone Number rates and drive the most qualified leads. 7 tips to keep your Facebook CPMs down So what do we do now? I have five tips to help you combat rising CPMs as a result of iOS 14. 1. Diversify your campaign strategy As I have stated above, running multiple campaign types may be a good strategy to combat surface-level costs. However, this all really depends on the results you are seeing and the costs you are experiencing with your current budget and Facebook advertising strategy.
If at your current budget you are seeing lead ads work effectively from the top to the bottom of your sales/marketing funnel, then I would suggest continuing to run ads as you are. But if you are seeing dramatic spikes in costs when attempting to scale your existing strategy, you may want to try setting up a full-funnel strategy using a variety of campaign objectives. full funnel facebook ads account structure 2. Broaden your audiences One of the aspects of Facebook advertising that appeals most to marketers is the ability to refine and target specific segments of users.